Meril Splash Beauty Soap
The very nature of Bangladeshi skin needs extra attention because the climatic conditions are not mild like that of temperate climate. If we don't pay due attention to our skin, then early age wrinkles, pimples and other skin problems will make their presence felt sooner than later. With some care and effort, these undesirables can very well be prevented. Meril Splash started their journey with the promise to serve us with fresh and clear skin. Meril Splash will give us the experience of freshness like no other. Four revitalizing variants with new fragrances are enriched with the goodness of Mother Nature. The natural ingredients are proved and tested by time and are trusted to deliver certain benefits. Once we start using Meril Splash, we will live the brand slogan: "Snigdhotar Onuprerona"..jpg)
Brand Performance
Performance of any brand is judged by five attributes. To fulfill customers' requirements Meril Splash has followed all of these strategies.
- Features & Ingredients: Customers always notice the ingredients used ina product or the features. All of the Meril Splash soaps have the main ingredient of Green Tea, which is widely used in therapeutic remedies because of the presence of anti-oxidants. Moreover, it promotes younger looking skin.If customers do not get the ingredients written or mentioned in package or in TVC, they will be dissatisfies.
- Reliability: To gain customers' trust the brand should be reliable enough. The performance of the soap is consistent since 2009. The service of the soap is durable enough to satisfy customer . A low involvement product like soap usually does not need after sales service. But Meril Splash organize different campaign to encourage customer participation.
- Effectiveness: Meril Splash Beauty Soap promises to give us fresh clear skin. So it should be effective and efficient to protect our skin. Thus it will serve empathy towards customer.
- Style and Design: The package, style and design of the soap is attractive also. Meril Splash offers two different types of soaps. One is Belly and another one is Xtra Fresh.
- Price: Price is the most important consideration for customers. The decision of buying depends more on price. That is why Meril Splash charges a very reasonable price.
Meril Splash has got huge popularity because of it's unique Brand Positioning and Image. But only brand positioning cannot satisfy customer. They need to improve the quality of the soap. The package and the soap looks very much ordinary. To compete with foreign international brand they need to improve their standard. Customers seek for new version and innovation. Meril Splash offers two different soaps only. They need to bring more innovative soaps to attract customers.Also the effectiveness of the soap is not so visible. Customers using Meril Splash are not getting promised benefits. The soap is actually unable to cure skin disease. They should probably modify their positioning or improve product quality.
Performance of any brand is judged by five attributes. To fulfill customers' requirements Meril Splash has followed all of these strategies.
Meril Splash has got huge popularity because of it's unique Brand Positioning and Image. But only brand positioning cannot satisfy customer. They need to improve the quality of the soap. The package and the soap looks very much ordinary. To compete with foreign international brand they need to improve their standard. Customers seek for new version and innovation. Meril Splash offers two different soaps only. They need to bring more innovative soaps to attract customers.Also the effectiveness of the soap is not so visible. Customers using Meril Splash are not getting promised benefits. The soap is actually unable to cure skin disease. They should probably modify their positioning or improve product quality.
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